Pengaruh Strategi Pemasaran Terhadap Peningkatan Jumlah Nasabah Pada PT. Bank Syariah Indonesia, Tbk KCP Stabat.
Keywords:
Marketing Strategy, Customers, Islamic BankAbstract
The focus of this research is to determine the influence of the marketing strategy carried out by PT. Bank Syariah Indonesia, Tbk KCP Stabat to the increase in the number of customers. This type of research is quantitative research emphasizing statistical data analysis, with the aim of testing the hypotheses that have been set. The data source for this research was obtained from questionnaire answers given to customers of PT. Bank Syariah Indonesia, Tbk KCP Stabat. Processing and in this study using the computer program SPSS and Microsoft Office Excel. Data analysis in this study used the validity test, reliability test, normality test, t test, r test, and simple linear regression analysis. The results of the study explain that there is a significant influence between the marketing strategies carried out on increasing the number of customers of PT. Bank Syariah Indonesia, Tbk KCP Stabat. This is obtained from the results of the hypothesis test, namely the t test which shows that the significance value is less than 0.05 (0.000 <0.05) and the value of tcount > ttable (13.126 > 1.98447) means that there is an influence of variable X on variable Y. Strategy marketing carried out by PT. Bank Syariah Indonesia, Tbk Stabat KCP affected the increase in the number of customers by 63.4%.
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