Sosialisasi Penerapan Digital Marketing Sebagai Strategi Pemasaran UMKM di Desa Pantai Gading Kabupaten Langkat

Abstract

Technological advancement is the main pillar in today's life, providing innovations that provide positive benefits and
facilitate various aspects of human life. Information technology, especially in the form of digital marketing, is the key to
economic growth, especially for Micro, Small and Medium Enterprises (MSMEs). However, the use of digital marketing at
the local level such as Pantai Gading Village, Secanggang District, Langkat Regency, is still lacking. The digital marketing
socialisation activity was carried out with the aim of helping MSME players in Pantai Gading Village understand the
importance of digital marketing in increasing sales. Through preparation, socialisation, implementation, monitoring, and
evaluation, this activity involved MSME players and was delivered by experts and students. The concept of digital
marketing, which includes the availability of product information, online interaction, and the utilisation of social media, has
a significant impact on the competitive advantage of MSMEs. While digital marketing offers advantages such as precise
targeting and lower costs, challenges such as potential misuse and negative responses also need to be addressed. Thus,
socialisation of digital marketing strategies is important to empower MSME actors with the necessary knowledge and skills
to optimally utilise marketing potential. In the context of Pantai Gading Village, this activity brings hope for local economic
growth and improved community welfare through increased MSME sales.