Strategi Kepemimpinan dalam Pengelolaan Promosi Pendidikan Unggulan di Pondok Pesantren Modern Babussalam Tanjung Pura

Abstract

This research aims to describe leadership strategies in managing the promotion of superior education at the Babussalam Modern Islamic Boarding School, Tanjung Pura. This research is descriptive qualitative research and data collection was carried out by conducting direct observations, namely: observation, interviews and documentation. The data analysis technique used is data reduction, data presentation and then drawing conclusions. The results of the research explain that the superior educational programs offered by the Babussalam Tanjung Pura Modern Islamic Boarding School are religious development programs, village entry student programs, study tour programs, student skills programs, self-development for students, Indonesian Arabic and English language programs. The leadership strategy in creating superior education at the Babussalam Tanjung Pura Modern Islamic Boarding School is strict selection of prospective students, having teaching staff appropriate to their field, creating programs that make the Modern Islamic Boarding School superior, having a training program for teachers, the Modern Islamic Boarding School must have clear vision and mission, as well as good communication between leadership and members. Promotion of education carried out at the Babussalam Tanjung Pura Modern Islamic Boarding School is by distributing brochures, making billboards, holding promotional events at other schools, making discount promos, word of mouth promotions and promotions on social media. The Islamic boarding school leadership strategy in managing the promotion of superior education at the Babussalam Tanjung Pura Modern Islamic Boarding School is to socialize the concept of an effective and efficient school, carry out target analysis, prepare school plans, carry out evaluations and look for new targets.